Do I Need SEO Experts or Web Design for My Small Business Marketing?

 

A decent marketing strategy will ensure that your small business thrives. Having a plan for your business is vital to making it successful, and marketing is a part of that plan.

What we call ‘hit & miss marketing’ is very common among small businesses and their marketing ventures. Often small businesses in Bunbury cannot afford to hire their own marketing division with SEO experts, so they end up using a few spare hours of downtime to post something half-hearted on social media to try and gain some traffic, and then give up.

Business owners are busy people with not nearly enough hours in the day, but this approach to small business marketing does not help your small business grow. If you’re not marketing, you’re not selling.

SEO Experts and web designers are vital to a good marketing strategy. Learn more about improving your small business marketing including:

·         What Mistakes Will Hurt My Small Business Marketing?

·         Do I Need to Hire an SEO Expert For My Small Business Marketing?

·         Does Web Design Affect My Small Business Marketing?

What Mistakes Will Hurt My Small Business Marketing?

There are a few different ways you can harm your business through hit and miss marketing. Spending money is unavoidable when doing your small business marketing, but for every dollar you spend, you should be getting three times that in profits from that marketing venture. Is your business succeeding with this? You may need to do some research on what is working and what is not.

Here are the 6 worst mistakes you can make with your small business’ marketing strategy:

1. No Small Business Marketing at All

2. No Small Business Marketing Strategy

3. Unreliable Marketing Strategies

4. No Streamlined Client Pathway

5. No ‘Touch Points’

6. No Route of Contact

Do I Need to Hire an SEO Expert for My Small Business Marketing?

A business owner is an expert in servicing customers. You are good at what you do – that’s why you are a business owner in the first place!

Often, however, business owners need some extra help with their small business marketing. If you’ve got a million things to do in a day then marketing strategies may fall to the wayside. It’s important that you make marketing a priority.

Consistent marketing is key. If you are employing a hit and miss marketing strategy it may be impossible for customers who have seen your ad once to find you again.

Does Web Design Affect My Small Business Marketing?

One of the pitfalls of having no website is that there is no official place that is ‘yours’ for your clients to go to. An easy-to-navigate website can make customers stay with you much longer than they would otherwise. Clear directions can earn you interest and sales as well.

Your website should be part of the customer journey. A digital marketing strategy for small business should always include redirecting traffic to your business website; it is your digital home and contains all the details those potential clients will need to find you. If your customers do not know where to go, they cannot buy your products or service. If you are not directing them to the right places through your marketing strategy, you are not going to get that traffic for your business.

Create a New Strategy for Your Small Business Marketing with the SEO Experts and Web Designers at CATCO Enterprises.

Cathy Smith has been running the same marketing agency for over 20 years and has helped countless business owners make their marketing the best it can be. Businesses can reach their full potential with Cathy’s knowledge and passion for digital marketing.

To get your new website off the ground, increase the value of your existing website or create the ideal marketing strategy for your business, contact Cathy on 0409 489 464 today.